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Responsive layouts?
Does your business website look the way you expect it does on a smartphone or tablet? With the exponential growth of devices upon which our designs may be viewed, the use of responsive web design techniques is becoming an increasingly popular approach to handling this problem - allowing layouts to adapt to different devices, with their many varied screen sizes.
However, this solution creates a new problem: How should we go about the process of designing these variable layouts? If traditional static wireframes aren't ideal, what approaches should be used? We need to prototype our responsive designs, as we design them - but how?

It wasn’t too long ago that designers didn’t really need to worry how websites looked on mobile phones and tablets. Phones weren’t yet really practical for web viewing, and before the iPad, tablets were more of a novelty than an essential.
Obviously, all that has changed and most tech experts predict that in the next few years, likely sooner rather than later, mobile browsing will overtake desktop browsing as the dominant way of viewing the Web.

Responsive Design means more business.
For businesses, the main reason to implement responsive design is obvious. The easier it is for potential customers to navigate and find what they’re looking for, the higher the conversion rate. But for many designers, responsive design for a business website has typically meant just shrinking the size of the content to fit a smaller screen. Anyone who’s spent any time scrolling around and zooming in and out to find information they’re looking for knows that a miniature version of a website isn’t the answer.
Another way businesses and designers have dealt with the issue of designing for a mobile device has been to create a separate site for different devices with auto redirects according to the device. This allows the best interface to be provided as well as avoiding slow loading caused by javascripts and large images.
But there are a number of drawbacks to this approach, certainly one of them being the expense of creating and maintaining multiple sites and coordinating content across those sites. And, of course, when a new device comes out, there’s yet another new site to be built. Fortunately, Responsive Design, if done correctly, can address almost all issues in designing for mobile devices.

Contact us today to optimize your mobile exposure. Click here.
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Have some additional questions? Contact us on Twitter or via email. We would be happy to help!
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the team:
patrick trzcienski
filippo galluppi
kathy kachmar
lisa kachmar
chris ahern
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